Where have the blockbuster podcasts gone?
In an article for MarketingTribune, Creative Director Marvin Jacobs identifies 3 crucial developments within the podcast landscape. He sees that there are hardly any big-hit podcasts, but this is precisely a sign of the heady growth of digital audio.
'Verborgen verhalen' wins at Content Marketing The Awards
The podcast for ANWB (Dutch Touring Club) has been awarded at the industry awards for content marketing. The jury praised the series because "it is not made the easy way" and because it is both inspiring to listen to and activating.
'De man met de rammelaars' wins Lovie Award
De podcast die we maakten voor het Joods Museum heeft internationale erkenning gekregen en is bekroond met een zilveren Lovie Award. Check out the winners gallery.
Airborne on stage at 1st Dutch Podcast Awards
Our colleagues Jeroen de Bakker and Marvin Jacobs gave a workshop and keynote at the very first edition of the Dutch Podcast Awards, in which they gave insight into how to create a successful branded podcast and how to measure its effect. More on MarketingTribune.
Dutch Podcast Award for cover-art GIEP
At the Dutch Podcast Awards, GIEP was awarded. This very first Airborne Original won an award for the most beautiful cover art.
2 Podcasts awarded with a SpinAward
At the Dutch Creativity Awards 2022, two of our productions were awarded with a SpinAward: the podcast Plan B, which we made for the National Postcode Lottery, and De Man met de Rammelaars ('The Man with the Rattles') for the Jewish Museum in Amsterdam.
Airborne brings Albert Heijn campaign to life
For 'Expeditie Oceaan', Airborne developed an 8D audio podcast, together with Studio Freek and biologist Freek Vonk. In this podcast you'll hear and learn everything about the ocean: a magical underwater world. Because of the 8D-audio, you feel like you're in the middle of the ocean and all its lifeforms.
Airborne launches its podcast 'GIEP'
GIEP tells the story of how advertising came of age in the Netherlands. Over the past half century, it’s developed into an industry of enormous economic value, and has become a part of all of our lives. This 6-part series shows how it all began.
Airborne released its latest podcast, Plan B, produced together with the Nationale Postcode Loterij. In it, Dutch singer/songwriter Nick Schilder dives deep into his waste bin, closet and refrigerator to see how things can be done differently - in a way that’s good for the planet. Available (in Dutch) in your favourite podcast app.
Podcast for Jewish Museum
Together with the Jewish Museum, we created 'De man met de rammelaars' ('The man with the rattles'). This 4-part podcast series tells the story behind a curious collection of almost a thousand rattles. In search of answers, the miraculous life story of Heinz Keijser unfolds.
During the Olympics, we developed a pop-up radio station for Stedin, aimed at the employees of this network provider. Emerce wrote an article about this innovative approach for internal communication.
Corporate Vision Magazine, the international industry magazine for C-level management, has awarded Airborne at the annual Media Innovator Awards. Our agency received the award 'Leading Front Runner in Branded Audio 2021'.
2 x Dutch Creativity Awards
Topstukken from the VriendenLoterij and Verborgen Verhalen from ANWB have both won a prestigious Dutch Creativity Award. Airborne won two of the three awards in the Podcast category. Learn more on the website of the Dutch Creativity Awards about the cases Topstukken and Verborgen Verhalen.
New work for Randstad
October 5, 2021 was the 3rd edition of Diversity Day: the perfect moment to release the first episode of the new podcast series 'Je beste zelf zijn' (Be Your Best Self). We developed this podcast together with Randstad Groep Nederland. The central question in this series: what does it take to be the best version of yourself in the workplace? The first episode focuses on the theme of vulnerability.
Lost & found: Lovie Award
Last year we won an international Lovie Award for our work for ANWB. This renowned and beautiful award was sent to us, but got lost in the mail for months.
Fortunately, our package was finally found and delivered last week and the award is now shining as if it has to make up for all the lost months.
Brand of VriendenLoterij strengthened by narrative podcast Topstukken
The number of podcasts from advertisers in the Netherlands has grown explosively in recent years. But how do brands benefit from this, regardless of reach? Audio agency Airborne and MediaTest researched the brand effects of narrative podcasts.
We are always looking for enthusiastic and motivated podcast makers to help us creating special and distinctive podcasts.
Read more (Dutch)
New Kids On The Block award
Airborne has been selected for the prestigious New Kids On The Block award for the second time.
Selected as top-class agency
Airborne belongs to the best agencies in the Netherlands. This prestigious, hand-picked selection is done by FONK Magazine each year. It is an honor to be a part of this list with top-class agencies.
2 x Lovie Awards 2020
De Buitendienst, the show we created for ANWB (Dutch Touring Club), is awarded with 1 x Golden Lovie Award and 1 x Peoples Lovie Award. We're proud!
The secret of a good podcast
In the run-up to the Dutch Podcast Awards, Marvin was interviewed for the podcast Prijzencast, by radio station BNR. He is a jury member for this award and was interviewed about the secret of a good podcast.
New show: Verborgen Verhalen
We proudly present our brand new podcast for ANWB: Verborgen Verhalen (‘Hidden Stories’). In this show, we’re searching for mysteries in the Netherlands: remarkable natural phenomena, local legends, and old myths. In this ten-part series, released bi-weekly, we travel to a new location somewhere in the Netherlands. In the first episode, our host Pascal tries to find the legendary giant deer in the province of Drenthe.
Interview Marvin Jacobs
In the run-up to his talk at the NIMA Marketing Week 2020 our Creative Director Marvin Jacobs shares his thoughts on the on-going growth of the time people spend on listening.
Won at The Caples Awards
We won at The Caples Awards with The Journey, the podcast we made for KLM Royal Dutch Airlines. And that is something to be proud of. This international award show is run by creative people for creative people to recognize work that works.
'Podcast has the listener's undivided attention'
Publisher platform INCT interviews Marvin about how publishers can use audio and podcasts.
Finalist SAN New Kids On The Block
Airborne is a finalist for the New Kids On The Block award, which is presented by SAN (Dutch Advertiser Jury Foundation). After four rounds, we left 20 agencies behind us. Now we're up to the final with two others. Jury criteria for this award: no older than 3 years, here to stay, innovative and work & customers that matter.
Even more storytelling expertise in-house
Anik had already been associated with Airborne for some time and worked on, for example, The Journey (KLM) and The Art of Sleep (Rituals). She has years of experience as a podcast and audio documentary maker for the BCC, CBC and ABC, among others, and we are very happy that she will now also use her experience within our team.
In addition to her work for Airborne, Anik continues to teach journalism and storytelling at the University of Groningen.
Airborne on Clubhouse
Airborne maps out the audio landscape: together with smart thinkers, we host four knowledge sessions at Clubhouse.
Jeroen de Bakker joins Airborne
Jeroen de Bakker is Airborne's new managing partner and will expand the agency together with Marvin Jacobs.
New. Pop-up radio for Stedin
Grid operator Stedin is a co-sponsor of the Olympic Games. To bring the feeling of this sporting event alive among employees, we have set up a radio station together with sports marketing agency TripleDouble: Goud.fm. During the Olympics, employees could listen to a radio station exclusively developed for them between 7 and 9 a.m. via an app.
Former Radio 538 DJ Menno de Boer took care of the implementation and provided a nice mix of Olympic news, music and a lot of input from Stedin employees. Result: great enthusiasm within Stedin and mutual solidarity. Listen to the highlights here (https://www.goud.fm)
2021: Listening is the new watching
For MarketingTribune, Creative Director Marvin Jacobs looks ahead to 2021. In his article he lists the most important trends in the field of audio. He envisions that our ears are becoming increasingly important in interacting with content and technology.
New work: Lekker Thuis for Velux
For Velux we made the podcast Lekker Thuis, about home improvement. It is a pan-European project: we produced this podcast in close collaboration with the Danish agency Revolt and Fresh Air Productions, from the UK. The podcast is released in several European countries. Listen to Lekker Thuis in your podcast app.
New work: audio-experience Amsterdam Marathon
For TCS Amsterdam Marathon we developed a 3D audio experience together with agency Glasnost. The 2020 edition of the marathon is virtual. To give runners the feeling of running through the streets of Amsterdam, we developed this unique audio experience. While listening to energy-boosting music, you hear Amsterdam passing by: ringing trams, cyclists, market vendors and - not to forget - enthusiastic supporters who encourage the runners.
'In 2021 I want to stay a frontrunner with Airborne'
In a personal interview with Fonk Magazine, Marvin looks back on Airborne's participation in the New Kids On The Block Award. And he shares his ambitions for next year.
In his latest Audioblog for MarketingTribune Marvin dives into the world of interactive podcasting.
The best podcasts for this summer
As Professor Podcast, Marvin lists the best podcasts for this summer, for LINDA.nl.
Podcasting in times of corona
What happens to podcasting in times of lockdown during the COVID pandemic? What kind of content is popular - and what isn't? The Belgian Association of Marketing asked our Creative Director Marvin Jacobs about his vision on the developments within podcasting.
New show: De Buitendienst
We’re live with podcast De Buitendienst, which we produced for the ANWB. It is a special and innovative production because the 1-hour episodes consist of nothing but sounds of Dutch nature.
Interview Fonk Magazine about the new corona reality
There is no doubt that we’re heading a period with lots of new challenges. But such drastic changes also release an incredible amount of creative energy and opportunities. The message from Marvin is clear: focus on exactly that.
New show: Topstukken
We’ve launched the new show Topstukken: a podcast series with Albert Verlinde, which we developed in collaboration with the BankGiro Loterij. In this series, experts from museums share stories about their most loved objects.