“Audio enables brands to connect with their audience in an unprecedentedly powerful way. I am proud that we, together with our clients, have shown how valuable branded podcasts are for brands. With our high-quality podcasts, we have connected with millions of listeners, so far.”
Airborne released its latest podcast, Plan B, produced together with the Nationale Postcode Loterij. In it, Dutch singer/songwriter Nick Schilder dives deep into his waste bin, closet and refrigerator to see how things can be done differently - in a way that’s good for the planet. Available (in Dutch) in your favourite podcast app.
Podcast for Jewish Museum
Together with the Jewish Museum, we created 'De man met de rammelaars' ('The man with the rattles'). This 4-part podcast series tells the story behind a curious collection of almost a thousand rattles. In search of answers, the miraculous life story of Heinz Keijser unfolds.
From life-changing journeys to medieval art: Airborne develops a variety of formats for different clients.
Way of working.
Every brand has goals and ambitions. Before we enter the studio we map out why we tell which story and what is the most suitable format. With a fine-grained distribution strategy, we then find the listeners for whom we make this.
The future is audio.
Audio plays an increasingly important role in our daily media consumption: the Dutch spend an average of almost 3.5 hours a day listening - and a similar trend can be seen elsewhere in the world. The fast-growing use of smart speakers, 'hearables', and audio streaming services are all part of this development - just like the enormous popularity of podcasts. In the Netherlands half of the population now listens to podcasts, and other markets even show higher percentages. And that's just the beginning. This gives brands unprecedented opportunities: audio is more personal and intimate than any other medium. With thought through formats and distinctive content, brands can build valuable relationships with their audiences.