“Audio enables brands to connect with their audience in an unprecedentedly powerful way. I am proud that we, together with our clients, have shown how valuable branded podcasts are for brands. With our high-quality podcasts, we have connected with millions of listeners, so far.”
‘The Stepmother’s Murder’: Swedish podcast hit now also in the Netherlands
On the 20th September 2023 ‘De Stiefmoedermoord’ (‘The Stepmother’s Murder’) premiered. In this Dutch true crime podcast, a Swedish investigative journalist tries to find out whether the right person has been convicted of a domestic murder. This series caused quite a stir in Sweden.
Narrative podcast for Damen Shipyards
In "On Course," we tell the extraordinary history of Damen Shipyards Group. Once just a wooden shed on the banks of the Merwede River, it is now one of the world's largest shipbuilders. Numerous people involved reconstruct the path the company has taken, including the founder of the current Group - Kommer Damen himself - who for the first time looks back so comprehensively.
Expeditie Oceaan wins twice at AMMA Awards
'Expedition Ocean' for Albert Heijn has been awarded twice at the AMMA Awards, in the categories 'Best use of a medium' and 'Best collaboration'. This 8D audio podcast is part of a campaign that raises awareness among children about the fragility of the ocean.
Airborne on stage at 1st Dutch Podcast Awards
Our colleagues Jeroen de Bakker and Marvin Jacobs gave a workshop and keynote at the very first edition of the Dutch Podcast Awards, in which they gave insight into how to create a successful branded podcast and how to measure its effect. More on MarketingTribune.
From life-changing journeys to medieval art: Airborne develops a variety of formats for different clients.
Way of working.
Every brand has goals and ambitions. Before we enter the studio we map out why we tell which story and what is the most suitable format. With a fine-grained distribution strategy, we then find the listeners for whom we make this.
The future is audio.
Audio plays an increasingly important role in our daily media consumption: the Dutch spend an average of almost 3.5 hours a day listening - and a similar trend can be seen elsewhere in the world. The fast-growing use of smart speakers, 'hearables', and audio streaming services are all part of this development - just like the enormous popularity of podcasts. In the Netherlands half of the population now listens to podcasts, and other markets even show higher percentages. And that's just the beginning. This gives brands unprecedented opportunities: audio is more personal and intimate than any other medium. With thought through formats and distinctive content, brands can build valuable relationships with their audiences.